New music will not be the only thing fans can look forward to from 50 Cent and Busta Rhymes in the coming months. Under a new agreement between the rappers’ management company, Violator Management, and Wilton, Connecticut.-based Drinks Americas, Busta Rhymes and 50 Cent will be used to market the Leyrat Cognac and Sparkling Vodka brands. The new alliance is not the first time Drinks Americas has reached out to the rap community. The beverage company entered into an equity partnership with super producer Dr. Dre in February 2008, to develop and market a series of premium alcoholic and nonalcoholic beverages. The venture stemmed from Drinks Americas’ June 2007 partnership agreement with the beatmaker’s label Interscope Geffen A&M. In August, Drinks Americas revealed it would introduce Dr. Dre’s Aftermath Cognac.
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